Assistant Director, Digital & Visual Communications

About the role

The Assistant Director, Digital & Visual Communications leads Woodlands Hospital's digital, visual and content communications portfolio, driving integrated storytelling, audience engagement and brand experience across digital, social and physical touchpoints. Reporting to the Director, Corporate Communications, the role covers content planning, creative storytelling, channel management and digital engagement, working closely with the Strategic Communications team. It also leads a multidisciplinary team covering content development, visual design, photography, videography and digital communications.

Key responsibilities

• Lead the integrated content strategy and own the content and editorial calendar, aligning content with organisational goals, service launches and campaigns
• Lead digital communications and social media management, developing channel strategies and monitoring performance and audience trends
• Lead visual storytelling and creative communications, maintaining creative quality standards and brand consistency across physical and digital touchpoints
• Lead environmental storytelling and placemaking initiatives across the hospital campus
• Develop and coordinate integrated communications campaigns for service launches, community outreach and staff engagement
• Lead and develop a team of content creators, designers, photographers and videographers, providing coaching, mentorship and performance management
• Partner with internal stakeholders and manage external agencies, production houses and vendors, overseeing budgets, procurement and delivery

Required profile

• At least 10 years of experience in corporate communications, marketing, digital communications or creative leadership roles
• Degree in Public Relations, Mass Communications or a related course
• Proven leadership experience leading teams, managing complex projects and engaging diverse stakeholders
• Fluent English (written and spoken) with strong writing, editing and proofreading skills
• Project management skills, able to handle multiple projects and deadlines
• Understanding of Singapore's healthcare sector is an added advantage

Required skills

• Preferred: knowledge of Canva, CapCut and Adobe software (Photoshop, Illustrator, Premiere Pro)