Assistant Vice President, Wealth Brand and Proposition Marketing

About the role

Citi is hiring an Assistant Vice President, Wealth Brand and Proposition Marketing (internal title: Regional Marketing Sr Analyst, C12) in Singapore, within the Singapore country marketing team. The role covers brand and proposition marketing for the Wealth business, supporting strategic campaigns that grow wallet share and drive key Wealth metrics, and works with internal and external stakeholders.

Key responsibilities

• Grow brand preference for Citi's wealth brand in Singapore through strategic campaigns and visual identity implementation, working with the brand and proposition marketing lead
• Support marketing and communication initiatives across client segments to drive acquisition and deepen client engagement
• Execute strategic and tactical launch and sustenance campaigns, and showcase the bank's value proposition to prospects and clients
• Support full-funnel paid marketing campaigns, determine media mix and track and optimise performance against media KPIs
• Manage creative and media agencies across paid and owned channels
• Work with product, segment, legal and compliance, finance and digital teams, as well as regional marketing counterparts
• Manage the marketing budget, including invoice payments, accruals, forecasting and expense reconciliation
• Act as brand gatekeeper for segment sub-brands and align with global brand positioning
• Assess risk, uphold compliance and escalate control issues transparently

Required profile

• 6-8 years of experience in a financial institution or agency managing FI accounts
• Marketing campaign and agency management experience, shaping creative work and media strategy, with digital and social marketing competencies
• Good understanding of the wealth business and affluent client segments
• Bachelor's degree in Marketing, Communications, Business or Economics

Required skills

• Microsoft Office Suite and Outlook
• Adobe Analytics and Experience Manager
• Digital and social marketing, media planning and analytics