Associate Director, Organic Search (Regional)

About the role

The Egg is looking for an experienced organic search professional to become Associate Director of its Organic practice, based in Hong Kong or Singapore on a hybrid basis. You will be a senior voice in the practice, supporting and mentoring the team, owning client relationships and working with Sales, Paid Media and Data to grow the business under the guidance of the Head of Organic.

Key responsibilities

• Own a portfolio of regional and global accounts, including multi-market ones, and be accountable for renewals, growth and long-term trust
• Lead strategy and quarterly business reviews with CMOs and digital marketing leaders, translating SEO and GEO performance into business impact
• Lead cross-market delivery across 3+ APAC markets and support local market teams on local engines such as Naver and local-language AI search
• Coach and develop managers and specialists, with scope to take on line management as the team grows
• Build account roadmaps, identify upsell opportunities and partner with Sales on new business and pitches
• Work with Paid Media and Data so clients get one integrated search strategy
• Run pilots with the UpStory AI platform, build repeatable service processes and measure AI Search success on AI citations, share of voice and AI-referred traffic
• Build AI-enabled workflows, prompt libraries and automations, and track the SEO, GEO and AI Search landscape across Google, Naver, Baidu, ChatGPT, Perplexity, Gemini and others

Required profile

• 6-7+ years in SEO or organic search, ideally agency-side, with a track record of improving organic KPIs for regional or global brands
• Experience leading, coaching or mentoring others, and leading senior client relationships and strategy presentations to marketing leadership
• Hands-on, current knowledge of GEO and AI Search, including how LLMs surface and cite brands
• Experience running multi-market or regional accounts across APAC
• Native or near-native English; an additional Asian language or international experience is a plus

Required skills

• Strong command of GA4, Search Console and enterprise SEO tools
• Experience designing AI-enabled workflows, prompt libraries or automations

What we offer

• Career support from the Head of Organic and access to the UpStory AI platform
• Competitive salary and benefits, including hybrid working, medical insurance, wellness subsidy, discretionary performance bonus and birthday leave

To apply, send a resume and a short cover letter in English with current and expected salary, visa status and notice period; only shortlisted candidates will be contacted.