Associate Marketing Director – Ensure (Upstream)

About the role

As Associate Marketing Director (Ensure Upstream) at Abbott's ANI Pacific Asia, you will drive brand growth for Ensure across the Asia Pacific region. This dual-capability role combines business planning, upstream and consumer marketing, including brand planning, brand restaging, HCP engagement and hands-on downstream execution. You will partner with in-country marketing teams, medical/scientific affairs and HCP-facing commercial teams to turn regional strategy into locally executed programs.

Key responsibilities

• Conduct market scoping and landscape analysis across Asia Pacific markets to identify white-space opportunities, emerging consumer needs and competitive threats.
• Design and commission quantitative and qualitative consumer and market research to inform brand strategy and innovation pipelines.
• Lead brand restaging projects, including positioning, messaging architecture and go-to-market strategy, with regional and global brand teams.
• Develop the annual regional marketing plan and brand strategy, aligning medical, regulatory, sales, finance and e-commerce stakeholders.
• Build and run HCP engagement strategies, including scientific communication plans, KOL engagement, medical education programs and congress activities.
• Partner with Medical Affairs to turn clinical evidence into HCP-facing materials and detailing tools, ensuring compliance with local regulatory, medical and legal review requirements.
• Support the Ensure Brand Lead and agencies in integrated consumer campaigns across digital, social, e-commerce and in-store channels, and manage agency partners and vendors on time, on budget and on brand.
• Track campaign performance against KPIs, manage budgets, timelines and vendor relationships, and act as the regional point of contact for in-country teams.

Required profile

• Bachelor's degree in Business or Marketing; Master's degree or MBA preferred.
• 10-15 years of experience in marketing or strategic marketing roles, ideally covering both upstream brand strategy and downstream campaign execution.
• Experience in healthcare, nutrition, pharmaceutical or FMCG, with both HCP-facing and consumer-facing marketing.
• Proven track record leading market research, market scoping and brand restaging projects, and launching products in Asia Pacific.
• Willingness to travel across the Asia Pacific region as required.

Required skills

• Strong stakeholder management and project management, able to handle multiple concurrent priorities in a matrixed environment.
• Working knowledge of digital, social and e-commerce channels.
• Analytical and research acumen, and strong cross-cultural agility across Asia Pacific markets.