Associate Marketing Manager, Singapore

About the role

SharkNinja APAC is running its Singapore and Malaysia markets directly, after taking them back from distributors. The Associate Marketing Manager runs the day-to-day marketing for either the Shark or Ninja brand in Singapore, depending on the category owned: campaign planning and delivery, NPD launch execution, content production, creator and PR activity, and reporting. It is a hands-on role in a small team, working alongside the Marketing Manager who sets the brand direction.

Key responsibilities

• Own a defined category or sub-category end to end: set its plan, priorities and targets, manage its budget and answer for its results (demand, conversion, launch performance).
• Build and execute the campaign calendar against commercial moments such as launches, peaks and category occasions.
• Write clear, insight-led briefs, manage agencies and partners, and oversee assets, media, channels, timing and go-live.
• Execute NPD launches, including proposition, message, assets, media, PR, seeding, creators and online and retail landing.
• Manage creator and influencer activity, and work with E-Commerce and Sales so campaigns land where products can be bought.
• Track what converts, test deliberately, monitor competitors and recommend stopping underperforming work.

Required profile

• 4+ years in consumer brand marketing, campaign delivery or product marketing in Singapore.
• Evidence of building and improving, not just delivering, such as a campaign, content approach, process or test you initiated.
• Genuine understanding of Singapore consumers and strong project discipline.
• Commercial awareness, clear communication and the ability to brief, challenge and chase.
• Appetite to grow into brand ownership.