Associate / Senior Associate, Digital Experience, digiWealth

About the role

The digiWealth team is building a new digital franchise focused on investment and insurance (I&I) and retail-wealth customer acquisition and retention. It is looking for an Associate or Senior Associate to orchestrate customer journeys and optimise platform experiences through effective product design, helping digiWealth acquire and deepen relationships with retail-wealth customers throughout their I&I lifecycle. The role is based at DBS Asia Central, on a regular schedule, full time.

Key responsibilities

• Track and analyse developments in the digital consumer business and digital wealth experiences to find new ways to build effective digital retail wealth journeys.
• Use data-driven journey design to acquire, retain and deepen customer relationships, and help build engagement loops within the in-app experience.
• Monitor performance, track key performance indicators, analyse product usage data and iterate on features to improve customer satisfaction and business results.
• Collaborate with I&I product teams to generate and refine new initiatives, and partner with Wealth Planning Managers, Platform and Tech so customer journeys are fit for purpose.

Required profile

• 3-6 years of experience in digital product management, customer experience, growth marketing or related fields.
• Strong understanding of innovative product design and the ability to position financial solutions for retail customers.
• Ability to balance platform optimisation against resiliency risks, and a self-starting approach to learning and adapting quickly.
• Interest in consumer financial journeys and literacy, especially how customers discover and engage with wealth solutions in Singapore's investment landscape.

Required skills

• Digital journey design and product optimisation, with exposure to design thinking and user-centric development.
• Analysis of customer behaviour and platform data, including dashboards and analytics tools.
• Excellent communication and stakeholder management across product, platform and frontline teams.
• Solid project management, disciplined execution, attention to detail and ability to manage multiple workstreams.