Associate Specialist - Marketing Communications

About the role

Directions Group Inc. is an integrated communications agency with expertise in marketing communications, public relations, events, content creation and brand strategy, serving clients in luxury, fashion, retail, beauty, lifestyle, hospitality, F&B, art and design. The Marketing Communications Associate Specialist develops and implements marketing communications campaigns for the agency's portfolio of luxury lifestyle clients across fashion, jewellery, beauty and hospitality, covering PR, content creation, advertising, samples management, events planning and media monitoring, while maintaining relationships with clients and media.

Key responsibilities

• Develop and implement creative marketing communication strategies and campaigns for luxury lifestyle brands
• Build and manage media relations and pitch for positive media coverage
• Manage brands' communication activities, including media enquiries, monitoring and reporting, samples management, press events, media and KOL gifting and personality fittings
• Develop and maintain communication materials such as press releases, images, videos, product mailers and brand collaterals
• Serve as primary contact for clients, build client relationships and deliver client service
• Prepare marketing proposals and presentations for existing and potential clients
• Stay up to date with industry and media trends and share insights within the marketing communications division

Required profile

• Diploma or degree in Business Studies, Marketing, Public Relations or Mass Communications
• Minimum 1 to 2 years of experience in marketing communications or public relations; agency and/or luxury lifestyle experience preferred
• Existing network of contacts in lifestyle and fashion media is advantageous
• Strong communication, presentation and writing skills
• Organised, able to multi-task in a fast-paced environment, resilient and independent
• Team player with strong interpersonal skills

Required skills

• Proficiency in Microsoft Office

To apply, send your resume to the company by email; only shortlisted candidates will be notified.