Audience Growth & Marketing Automation Manager

About the role

Hire Digital is recruiting an experienced Audience Growth & Marketing Automation Manager for a global B2B publishing and intelligence business serving the financial services industry. You will combine content-led campaigns, audience segmentation and marketing automation to grow a high-quality professional audience and turn engagement into qualified commercial opportunities.

Key responsibilities

• Develop campaigns that attract and nurture senior audiences in financial services.
• Distribute editorial and research content through LinkedIn, email, paid media and digital channels.
• Own Pardot campaigns, including Engagement Studio programmes, dynamic lists, segmentation, scoring and grading.
• Build and optimise emails, landing pages and forms.
• Maintain lead handover and campaign tracking between Pardot and Salesforce.
• Improve database quality, email deliverability and audience engagement.
• Report on campaign performance, lead quality and conversions.
• Use AI and automation to improve marketing efficiency and support growth.

Required profile

• At least 6-10 years of relevant digital marketing, audience development or marketing automation experience.
• Experience driving audience growth and lead generation through content.
• A background in B2B publishing, media, research or a closely related business.
• Confidence managing LinkedIn, email and paid digital campaigns.
• Excellent English, analytical skills and attention to detail.
• Self-starter able to own strategy and day-to-day execution.
• Ability to work on a hybrid basis in Singapore.

Required skills

• Pardot
• Salesforce CRM
• Content-led campaigns and audience segmentation