B2B Sales Representative – Singapore

About the role

Vilgain, a premium European nutrition brand, is expanding into Singapore and seeks a driven B2B Sales Representative to establish its market presence. This hands‑on role focuses on building new business, meeting clients face‑to‑face, and creating long‑term partnerships.

Key responsibilities

• Identify and approach new B2B customers across retail, specialty stores, gyms, HORECA, distributors and other relevant channels.
• Spend significant time in the field meeting clients, visiting stores, attending industry events and networking on the ground.
• Build a personal pipeline through cold outreach, networking, referrals and market research, converting prospects into long‑term accounts.
• Present Vilgain’s product range and value proposition, negotiate terms and close new deals.
• Develop strong relationships with buyers, owners, category managers and key decision‑makers.
• Grow existing accounts by expanding product listings and identifying upsell opportunities.
• Provide market insights on customers and competitors to inform the headquarters.
• Own sales metrics including pipeline, activity levels, new customer acquisition and revenue targets.

Required profile

• Proven B2B sales or business development experience, preferably in Food & Beverage, FMCG, nutrition or consumer goods.
• Hunter mentality with comfort in cold outreach and handling rejection.
• Field‑sales orientation – enjoys regular client visits and face‑to‑face meetings.
• Knowledge of the Singapore commercial landscape and an existing network in retail, HORECA, distributors or gyms.
• Strong commercial drive with a results‑oriented mindset.
• Entrepreneurial mindset comfortable with ownership in a green‑field market.

Required skills