Brand & Communications Lead

About the role

We are seeking a dynamic Brand & Communications Lead to shape and execute brand strategy across our portfolio, ensuring a consumer‑centric approach that drives growth and engagement.

Key responsibilities

• Develop and evolve long‑term brand positioning, architecture, and visual identity across product categories and touchpoints.
• Lead marketing communications initiatives to boost brand awareness, product visibility and consumer engagement, coordinating campaigns, launches and POSM materials.
• Identify whitespace opportunities and support portfolio growth, innovation and category expansion through market‑driven insights.
• Collaborate closely with Commercial, Trade Marketing, Sales, Operations and external partners to align brand strategy with commercial execution.

Required profile

• 5–8 years of experience in FMCG marketing, brand management or strategic communications.
• Proven ability to manage brand stretch, repositioning and portfolio evolution.
• Strong understanding of FMCG brand dynamics, especially in food & beverage, wellness, lifestyle or retail.
• Strategic thinker who balances creative vision with practical commercial execution.
• Entrepreneurial, adaptable and collaborative, thriving in fast‑paced, evolving environments.
• Familiarity with digital marketing and social media platforms.

Required skills