Business Development Manager

About the role

Opus Media, an independent media and marketing agency covering digital advertising, social media marketing, content creation, media planning and buying, AI marketing solutions and integrated campaigns, is looking for a proactive, commercially driven Business Development Manager. This is a new-business acquisition role focused on growing the client portfolio in Singapore and across the region, owning the sales process from prospecting to closing and working with the account servicing team on client handover.

Key responsibilities

• Identify and pursue new business with brands, businesses and marketing teams in Singapore and the region
• Research prospects, find decision-makers and generate qualified leads through outreach, networking, referrals, LinkedIn and industry relationships
• Arrange discovery meetings to understand objectives, challenges, timelines and budgets
• Own the full sales cycle: prospecting, qualification, brief development, proposal coordination, pitching, negotiation and closing
• Collaborate with strategy, creative and media colleagues on tailored marketing solutions
• Prepare and present proposals, pitch decks, quotations and commercial recommendations
• Maintain an accurate pipeline and report regularly on activity, opportunity stages, expected revenue and conversion
• Meet acquisition and revenue targets while protecting agency profitability, and ensure a smooth handover to the account servicing team

Required profile

• 3-5 years of experience in business development, B2B sales or client acquisition, ideally in a media, advertising, creative or digital marketing agency
• Demonstrable success generating leads, building client relationships and winning new business
• Confidence engaging marketing decision-makers and managing multiple opportunities independently
• Commercial judgement, self-motivation, resilience and disciplined follow-through

Required skills

• Working knowledge of digital advertising, social media, media planning and integrated marketing services
• Prospecting, presentation, negotiation, written communication and relationship-building
• Ability to maintain a structured pipeline and use CRM or equivalent tracking tools

Added advantages include an established network among brands and marketing teams, experience selling agency retainers, paid media, creative projects or integrated campaigns, familiarity with AI marketing tools, and experience leading competitive pitches. Applicants submit a CV and a short introduction covering their business development experience, clients worked with and converted opportunities.