Business Development Manager

About the role

Hegen, a mother and baby products brand recognised as one of Singapore's fastest-growing companies, is looking for a mission-driven Business Development Manager to join its Commercial team. The role combines commercial acumen with strategic thinking and hands-on execution to identify new growth opportunities, expand the company's market presence and build strategic partnerships that drive sustainable revenue.

Key responsibilities

• Develop and execute business development strategies to expand the retail and distribution footprint locally, and analyse market trends and consumer insights.
• Strengthen relationships with key retail and distribution partners, negotiate commercial terms, trade agreements and joint business plans, and lead account planning, forecasting and promotions.
• Plan and execute market-entry strategies for new products, evaluate and onboard new distributors or retail partners, and support product listing, pricing and merchandising.
• Build partnerships with retail buyers and trade associations, represent the brand at meetings, events and trade shows, and feed market feedback back to cross-functional teams.
• Monitor sales performance, ROI and KPIs, prepare regular business reviews and performance reports, and drive process improvements.

Required profile

• Bachelor's degree in Business, Marketing or a relevant field.
• At least 5 years' experience in business development, partnerships or corporate sales within consumer goods or FMCG.
• Minimum 2 to 3 years of people management experience leading a commercial team.
• Proven track record in market expansion, corporate partnerships and commercial negotiations.

Required skills

• Analytical, communication and presentation skills.
• Stakeholder management and interpersonal skills.
• Agility in a fast-paced environment and collaboration across teams.