Business Development Manager, Singapore

About the role

SharkNinja APAC is taking Singapore and Malaysia directly from its distributors to grow the business itself. The Business Development Manager opens the Singapore business from scratch: there is no account list to inherit and no territory to maintain. The role creates new channels, customer types and routes to the consumer such as corporate and gifting, hospitality and serviced residences, specialist and premium retail, membership and loyalty programmes and new partnerships. Success is measured in doors opened, revenue created from nothing and channels proven.

Key responsibilities

• Map the Singapore opportunity landscape: channels, customer types, partnership routes and gifting or corporate demand.
• Build a visible, qualified pipeline with stages, values, probabilities and realistic dates, and report it weekly with a point of view.
• Set and apply a qualification standard so only worthwhile opportunities are pursued.
• Prospect, approach and convert new customers and channel partners directly, and build the commercial case (volume, margin, cost to serve, payback).
• Negotiate terms that work at scale, land the first order, deliver a clean onboarding and prove the channel before scaling it.
• Build the corporate and gifting business, and develop hospitality, serviced residence, property developer and premium workplace routes.
• Define pricing, minimum orders, lead times, customisation and fulfilment, and establish the annual gifting and corporate calendar.
• Review each new channel against its case and stop those that do not work, even after effort has been invested.
• Work with Retail Excellence, Supply Planning and Operations and the Head of Digital Commerce, and protect the brand and price architecture.

Required profile

• 6+ years in business development, new channel development or field sales in Singapore, with a hunting rather than account-management background.
• Evidence of business created from nothing: customers, channels or revenue streams opened personally, with numbers attached.
• A real Singapore network across retail, corporate, hospitality or partnership channels, with the credibility to open a door cold.
• Ability to walk away from an opportunity on commercial grounds, and resilience in prospecting without immediate reward.

Required skills

• Commercial case-building: modelling volume, margin, cost to serve and payback.
• Pipeline management: tracking and qualifying leads.