Category Marketing Manager - Fabric & Home Care

About the role

Givaudan, a global supplier of food ingredients, fragrances and beauty and wellbeing solutions, is looking for a Category Marketing Manager for its Fabric & Home Care category in Singapore. The role builds in-depth market and consumer understanding for the category, creates and delivers client presentations and supports the development of new marketing programmes.

Key responsibilities

• Build in-depth market and consumer understanding for assigned product categories and conduct gap analyses to identify business opportunities
• Create compelling stories around fragrances based on market trends and data, and deliver tailored presentations to clients
• Identify client brand fragrance opportunities and collaborate with development and S&T teams on olfactive recommendations and technologies
• Prepare standard category reviews and trend presentations, and share marketing programmes and main messages across the business
• Assist in designing new marketing programmes and collaborate with the Communications Team on content for external audiences and events
• Build and maintain relationships with clients and internal stakeholders

Required profile

• Bachelor's degree in Business or Marketing (or equivalent)
• 5+ years of experience in marketing or a related function; agency or client-side experience is a benefit
• Experience with fragrance products and main customers in the fabric and home care category
• Knowledge of fragrance products, trends, key customers and competitors globally and regionally
• Interest in recognising olfactive notes and communicating in fragrance language

Required skills

• Understanding of B2B and B2C marketing principles and channels
• Competence in applying and communicating Givaudan's marketing and promotional programmes
• Ability to analyse market and consumer data and manage multiple projects within time and budget constraints
• Basic familiarity with AI tools supporting marketing and communications