Commercial Analyst – APAC Distributors

About the role

The Commercial Analyst turns commercial, distributor, retail, inventory, market and promotional data into actionable business insights that drive growth and improve decision-making across Asia Pacific. The role supports Management, Sales and Trade Marketing teams by answering what happened, why it happened, the commercial impact and what to do next. It focuses on evaluating performance across multiple APAC distributor markets, linking sell-in shipments, distributor sell-out (IMS), inventory, distribution and retail performance. The position reports to the Chief Commercial Officer, Emerging Markets.

Key responsibilities

• Analyse sales performance by customer, channel, market, SKU and period, against budget, forecast and latest business estimate, and track growth drivers and KPIs.
• Analyse distributor sell-in, sell-out (IMS) and inventory across APAC, reconcile sell-in with distributor sell-out, monitor stock cover and aging, and flag overstocking, understocking and supply disruption risks.
• Review and challenge forecast, budget and LBE assumptions, support monthly forecasting, S&OP and business reviews, and develop scenario analyses.
• Monitor distribution and route-to-market, and analyse retailer scan/POS data, shopper insights and category trends from NielsenIQ, Kantar and Circana data.
• Analyse promotion and trade investment effectiveness, including ROI, cannibalization and trade spend allocation.
• Evaluate marketing campaign impact, SKU productivity and assortment effectiveness, and gather market, category and competitive intelligence.
• Build and maintain Power BI and Excel dashboards, ensure data quality and governance, and prepare management presentations and business reviews.

Required profile

• Bachelor's degree in Business, Marketing, Economics, Finance, Business Analytics or a related discipline.
• 3-5 years of experience in commercial, sales, trade marketing, category or business insights analytics.
• FMCG or consumer goods experience strongly preferred; experience with distributors, modern trade and retailer POS data; exposure to regional or multi-market environments advantageous.

Required skills

• Strong FMCG commercial understanding and analytical thinking.
• Ability to turn complex data into clear, actionable recommendations.
• Excellent communication and presentation skills.