Content Marketing & Brand Lead

About the role

Revision Village is an award-winning educational platform, recognised as the #1 teaching and learning platform for teachers and students in the International Baccalaureate's Diploma Program. As Content Marketing & Brand Lead, you will own what the company says, where it says it and who says it with it, making Revision Village the premium choice for IB mastery.

Key responsibilities

• Email marketing: write, test and improve onboarding, nurture, upgrade and re-engagement flows for students, parents and educators
• Content marketing: plan the blog, LinkedIn and email content with the Social Media & Community Coordinator, using IB content experts
• PR: commentary on education trends, news-jacking, white papers, student success stories and award entries
• Brand: partnerships, collaborations and a programme positioning team members as thought leaders and influencers
• Campaigns: expand partnerships and run campaigns focused on building trust and relationships across schools

Required profile

• 5+ years in content marketing, brand or editorial, ideally in edtech, education or a consumer subscription business
• Writing that is specific and grounded in how real students, parents and teachers talk
• Track record in PR or thought leadership: pitching, news-jacking and getting spokespeople quoted
• Nice to have: knowledge of the IB Diploma, B2B or school-facing marketing experience

Required skills

• Lifecycle email experience (Klaviyo or similar), including segmentation, A/B testing and flow reporting
• SEO know-how and a working view of how AI search is changing discovery
• Nice to have: Sanity or another headless CMS, and PostHog or HubSpot reporting