Creative Director - Social (Instagram & TikTok)

About the role

KAST is seeking a Creative Director to shape its presence on Instagram and TikTok. You will own the visual and storytelling direction, turning the brand’s mission into compelling social experiences for millions of users.

Key responsibilities

• Define and lead the creative vision for KAST’s Instagram and TikTok channels.
• Develop recurring content formats, campaigns, and short‑form video concepts that grow the brand.
• Collaborate with Brand, Growth, Product, and Community teams to translate product launches, trends, and community moments into social content.
• Build and manage a network of creators, videographers, editors, and other creative partners.
• Oversee production quality and ensure all output meets a premium brand standard.
• Use performance data to refine creative output while maintaining brand consistency.

Required profile

• 8+ years of experience in creative direction, social media, or brand content for consumer‑facing brands.
• Proven track record of scaling Instagram and TikTok audiences.
• Strong portfolio showcasing social‑first, short‑form video work.
• Deep understanding of platform‑native storytelling and creator culture.
• Excellent communication skills and a high‑ownership mindset in fast‑paced environments.

Required skills