CRM Manager

About the role

Crypto.com is seeking a CRM Manager to lead the strategy and execution of cross-channel communications across its product verticals. The role drives platform retention, engagement, onboarding and usage metrics through channels such as push notifications, email and in-app messages, working closely with Marketing, Product, Creative, Legal, Compliance and MarTech teams.

Key responsibilities

• Own the lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding and reactivation through targeted campaigns and personalized experiences.
• Design and run end-to-end marketing automation, from segmentation and journey architecture to delivery, measurement and iteration, across email, push, in-app and in-browser channels.
• Take ownership of the CRM tech stack, including segmentation logic, channel configuration, data flows and automation architecture.
• Partner with the MarTech team to build API-based triggers, data integrations and real-time event pipelines.
• Write and maintain HTML/CSS for email and in-browser templates, keeping them responsive and consistent with brand guidelines.
• Use customer behavioral data to personalize experiences, drive upsell and expand usage across products.
• Apply CRM best practices in personalization, A/B testing, journey design and attribution, and use AI and machine learning to optimize send times, content generation and campaign scale.
• Own campaign reporting and performance analysis, turning data into actionable insights.
• Collaborate with Product, Marketing, Creative, Legal, Compliance and Tech on go-to-market strategies, and coordinate with regional legal and compliance teams to stay compliant in regulated markets.
• Develop engagement strategies such as gamification, challenges and rewards to improve stickiness and key metrics (DAU/MAU, transactions, purchases).

Required profile

• Minimum 4-6 years of experience in CRM, Lifecycle Marketing, Growth or Retention Marketing roles.
• Hands-on experience building, QAing and optimizing campaigns in CRM and CDP platforms, especially Braze.
• Strong organization and cross-functional communication skills, able to manage multiple campaigns and workstreams at once.
• Demonstrated interest in applying AI tools to CRM workflows.
• Knowledge of digital assets, cryptocurrency and Web3 ecosystems is highly preferred; experience in crypto, fintech or gaming is a strong advantage.

Required skills

• HTML/CSS for email and in-browser templates, responsive design and cross-client rendering.
• Familiarity with REST APIs and how CRM platforms integrate with external systems.
• Analytical skills with BI tools and data querying; SQL is a strong plus.
• Understanding of lifecycle marketing: personalization, journey design, A/B testing and attribution.