Data Analyst - Media Monitoring & Digital Analytics

About the role

Zeno Group, an integrated communications agency, is looking for a Data Analyst to support its Data and Intelligence capabilities. The role covers media monitoring, social listening, digital analytics and campaign measurement, working with a team of analysts on client projects across Asia for internal stakeholders and external clients.

Key responsibilities

• Ensure the accuracy, consistency and integrity of datasets through structured validation, quality checks and troubleshooting.
• Support data extraction, cleaning, transformation and consolidation across multiple sources, and look for ways to automate and streamline workflows.
• Develop and maintain interactive dashboards and reporting solutions so stakeholders can monitor performance.
• Analyse quantitative and qualitative data to find trends and insights, and turn findings into actionable recommendations for clients.
• Explore and apply AI-powered tools to improve research, measurement and reporting efficiency.
• Work with junior team members to lead monthly earned media and digital reporting and campaign measurement for existing clients.
• Take on and assist with new business data analysis projects to support growth.

Required profile

• 1 to 2+ years of experience in analytics, reporting or measurement projects preferred.
• Strong understanding of PR and marketing initiatives and their metrics.
• Able to manage multiple projects independently and prioritise tasks.
• Fluent English is mandatory; fluency in APAC languages is highly valued.
• Excellent presentation and communication skills.

Required skills

• Hands-on experience with media monitoring, social listening or digital analytics tools such as TalkWalker, MuckRack, Meltwater, Newswhip, Brandwatch, Helixa, Traackr, BuzzSumo, Quid, Similar Web and Google Analytics.
• Advanced Excel, including vlookup, pivot tables, IF statements and formula creation.
• Familiarity with SQL, Python or other data processing and automation tools is an advantage.
• Working knowledge of data mining concepts (predictive analytics, mapping, collecting data from multiple systems) is a plus.

What we offer

• Flexible working arrangements.
• Green Field Fridays.
• Corporate medical benefits and Employee Assistance Program.
• Full access to the Be Kind to Your Mind program and Headspace.
• Training and career development.