Digital Advertising Specialist / Paid Media Specialist

About the role

A full-time hybrid role based in Singapore, with flexibility for partial work from home. The Digital Advertising Specialist / Paid Media Specialist / Campaign Manager plans, executes and optimises paid media campaigns across Google Ads, Meta, LinkedIn and other channels, working closely with clients and internal teams.

Key responsibilities

• Configure campaigns, manage budgets and bids, run A/B tests and adjust strategies to meet client objectives
• Analyse performance data and prepare performance reports with insights and recommendations
• Collaborate with clients and internal teams to define campaign goals
• Stay up to date with digital advertising trends, platform updates and best practices

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience
• Ability to work in a hybrid environment in Singapore and handle multiple campaigns at once
• Experience in agency or multi-client environments is an advantage

Required skills

• Digital strategy and digital marketing
• Project management and analytical skills
• Effective communication
• Relevant experience with Google Ads, Meta Business Manager and LinkedIn Campaign Manager; familiarity with Google Analytics is highly beneficial
• Certification in digital advertising platforms is an advantage