Digital Commerce Manager (Singapore & Malaysia)

About the role

H&H Group, a publicly traded company with 3 business segments (Baby, Adult and Pet Nutrition and Care) and 7 international brands, is looking for a Digital Commerce Manager for its Singapore and Malaysia market. You will lead the digital commerce agenda, own the digital commerce P&L and deliver sustainable sales and profitability growth across marketplaces and social commerce channels. The role reports to the Senior Manager, Digital Commerce SEA and includes leading and coaching one direct report.

Key responsibilities

• Own the digital commerce P&L, sales and profitability across marketplaces and social commerce, and lead annual and monthly business planning, demand forecasting, promotional strategy, pricing and assortment planning.
• Monitor business performance and key KPIs, identify gaps, risks and opportunities and turn insights into growth plans.
• Optimise commercial investments across promotions, media and affiliate activities to maximise ROI and incremental revenue.
• Develop and run growth strategies across marketplaces and social commerce, including affiliates, performance marketing, content and livestreaming, and grow and optimise the affiliate ecosystem.
• Drive livestreaming performance, from planning and execution to continuous improvement.
• Lead marketplace enablers in executing commercial plans and work with platforms and partners to unlock new opportunities.
• Partner with Sales, Marketing, Finance and Supply Chain to align priorities and ensure seamless execution.

Required profile

• Bachelor's degree in Business, Marketing or a related field.
• Minimum 6 years of experience in ecommerce and/or digital sales, preferably in the consumer goods industry.
• Proven track record of growing sales on platforms such as Shopee, Lazada and TikTok Shop.
• Strong understanding of social commerce, affiliate marketing and livestream sales conversion.
• Analytical, data-driven, adaptable and proactive; strong verbal and written communication.
• Ability to communicate in Bahasa Malaysia is an advantage.