Digital Manager – Asia & Middle East

About the role

The Digital Manager drives lead generation, website performance, digital optimisation and marketing technology across Asia and the Middle East. The role oversees digital agencies, manages website development and optimisation, runs performance marketing campaigns and ensures digital channels support business growth. It works closely with UK stakeholders, external agencies and regional marketing colleagues, and delivers measurable growth in traffic, leads and engagement while complying with local advertising and financial promotion rules.

Key responsibilities

• Lead day-to-day lead generation, SEO and digital agency relationships across the region, and work with UK digital, CMS and website teams on website improvements
• Represent the region in the website redevelopment programme, coordinate platform, SEO and digital providers, and support post-replatform optimisation and content migration
• Develop and run SEO strategies, and manage PPC, Google Search, display and remarketing campaigns; build programmes to recover traffic after platform changes
• Manage e-briefing platforms, audience insight tools, calculators, brochures, testimonials, landing pages and lead download and allocation processes
• Oversee email marketing and lead re-engagement, and support marketing technology development
• Produce regular stakeholder reports, monitor digital budgets and give performance recommendations
• Ensure compliance with local digital advertising, data privacy and financial promotion requirements in Singapore, Hong Kong and Dubai, working with regional compliance, risk and legal teams

Required profile

• Degree in Marketing, Digital Marketing, Communications or a related discipline
• Over five years' experience in digital marketing, lead generation and website management
• Experience managing digital agencies and external suppliers
• Strong analytical skills, excellent project management and stakeholder engagement skills
• Comfortable in a fast-paced environment, commercially minded and able to influence a wide range of stakeholders

Required skills

• SEO, SEM, PPC advertising and conversion optimisation
• Working knowledge of CMS platforms, Google Analytics, Google Ads and marketing automation
• CRM systems, preferably Salesforce