Digital Marketing & CRM Specialist (Regional)

About the role

This position is for a data‑driven Digital Marketing & CRM Specialist who will lead customer lifecycle management, digital marketing performance and customer experience strategy across regional markets for a global luxury brand.

Key responsibilities

• Lead CRM strategy and lifecycle management, including system optimisation, lead management and KPI tracking.
• Design end‑to‑end customer journeys, map key touchpoints and enhance digital experiences.
• Plan and execute digital marketing campaigns across paid, social and web channels, optimizing full‑funnel metrics.
• Analyse CRM and digital data to deliver insights, identify trends and support strategic decisions.
• Enable cross‑functional alignment by providing training, collaboration and performance‑driven execution across markets.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• At least 2 years of experience in digital marketing, CRM or marketing analytics.
• Experience working across multiple markets or regions is advantageous.
• Strong stakeholder management and communication skills.

Required skills

• Experience with CRM platforms such as Salesforce or similar.

What we offer

• Exposure to regional marketing strategy and cross‑market execution in a high‑growth environment.
• Opportunity to work with advanced CRM systems and data‑driven marketing frameworks.
• A high‑visibility role that directly influences customer growth, experience and business performance.