Digital Marketing Executive (Content & Performance)

About the role

The Digital Marketing Executive will plan, create and execute campaigns that drive lead generation, brand visibility and course promotion across AKC’s channels. This role blends content creation with performance marketing to generate enquiries and conversions through social media, paid ads, EDMs and website content.

Key responsibilities

• Create and manage social media content across relevant platforms.
• Film and edit short‑form video content for marketing campaigns.
• Design simple social media creatives and campaign assets.
• Plan and execute paid campaigns on Meta and Google platforms.
• Support SEO improvements and update website content.
• Prepare and send EDM campaigns.
• Monitor campaign performance using Google Analytics and platform insights.
• Track leads, engagement and conversion metrics, recommending improvements.
• Collaborate with internal stakeholders to support course marketing and brand initiatives.

Required profile

• Experience in digital marketing, social media or campaign execution.
• Working knowledge of Meta Ads and Google Ads.
• Familiarity with Google Analytics, EDM tools and basic SEO.
• Ability to create content, including simple design and video editing.
• Strong copywriting and communication skills.
• Capable of managing multiple tasks and working independently.

Required skills

• Meta Ads
• Google Ads
• Google Analytics
• EDM tools
• SEO basics
• Video editing
• Simple graphic design