Digital Marketing Executive

About the role

HealthRX Pte Ltd, founded in 2005, sells probiotics, vitamins and supplements focused on immunity and digestive health. It is looking for a hands-on Digital Marketing Executive to manage e-commerce platforms, social media, content and performance marketing campaigns so as to improve marketing ROI and lead conversion. The ideal candidate has at least three years of relevant experience in digital marketing and e-commerce.

Key responsibilities

• Manage organic content creation, scheduling and community management for social channels (Meta, Instagram, TikTok) to drive traffic, engagement and brand awareness.
• Develop and optimise paid campaigns (Meta, YouTube), display advertising, content marketing and email marketing, measuring performance and reporting actionable insights.
• Monitor and respond to inbound enquiries from the website, WhatsApp Business and social media, converting leads into sales through consultative communication.
• Manage the back-end of active e-commerce marketplaces such as Shopee, Lazada and TikTok Shop.
• Run digital sales campaigns, exclusive online voucher bundles and platform-specific promotions to boost conversion rates and revenue.

Required profile

• At least 3 years of experience in digital marketing and e-commerce or online sales conversion.
• Comfortable handling both strategic planning and day-to-day execution.
• Preferably able to start within short notice.

Required skills

• Strong ability to analyse marketing KPIs and optimise campaigns by ROI.
• Hands-on experience with Shopee and Lazada Seller Centres or similar platforms.