Digital Marketing Manager (2-Year Contract)

About the role

NAFA's Marketing & Communications Office is looking for a well-rounded marketer with strong digital expertise to join its team on a 2-year contract. The role helps NAFA reach and engage prospective students and parents in Singapore and priority international markets, covering the whole journey from first discovery on social media or search to application and enrolment. You will work with agencies but keep your own point of view, and you will be part of an integrated MCO team.

Key responsibilities

• Plan and deliver integrated marketing campaigns supporting student recruitment, working with Student Admissions, academic teams and colleagues to turn audience insights into clear messages and campaigns.
• Lead digital performance marketing across paid search, paid social and other channels, developing audience and channel recommendations and managing digital budgets with agencies.
• Use Google Ads, Meta Ads Manager and Google Analytics to track performance, and stay aware of search trends, competitors and emerging platforms such as AI-powered search.
• Turn data into decisions: explain what works, what needs attention and what should change, run post-campaign reviews and present clear insights to colleagues and management.
• Act as a business partner to Student Admissions and academics, advising on how best to reach audiences and contributing to wider MCO priorities such as Open House and recruitment campaigns.
• Manage agencies and partners by preparing clear briefs, setting objectives and KPIs, and challenging recommendations where needed.

Required profile

• Degree in Marketing, Communications, Business or a related discipline.
• Around 6-8 years of relevant marketing experience, including strong digital and performance marketing experience.
• Experience planning and delivering integrated marketing campaigns across digital and other channels.
• Experience in education, arts and culture, youth marketing or another audience-focused sector, and experience marketing to Singaporean and international audiences, would be an advantage.

Required skills

• Strong working knowledge of paid search, paid social, digital advertising, audience targeting, optimisation and campaign measurement.
• Good working knowledge of Google Ads, Meta Ads Manager and Google Analytics; familiarity with Google Tag Manager, dashboards, CRM or marketing automation is an advantage.
• Strong analytical skills, broad marketing and communications knowledge, and good written, verbal and presentation skills.