Digital Marketing Specialist – Financial Media & Events

About the role

Hire Digital is looking for a Digital Marketing Specialist to drive digital and content marketing initiatives for its financial media and events portfolio. The role will support lead generation, audience growth and the promotion of webinars, awards and conferences across the Singapore market. You will work closely with cross‑functional teams to ensure consistent brand messaging and maximise event attendance.

Key responsibilities

• Plan, execute and optimise digital and content marketing campaigns.
• Manage email marketing, CRM and marketing automation programmes.
• Collaborate with commercial and editorial teams to align campaigns with events.
• Support the marketing of webinars, awards and conferences.
• Coordinate digital and creative assets for campaigns.
• Monitor campaign performance, generate reports and provide actionable insights.

Required profile

• Proven experience in B2B digital or content marketing.
• Background in financial media, events, awards or conference organisations is preferred.
• Understanding of lead generation and campaign performance metrics.
• Ability to analyse data and translate insights into strategy.
• Strong communication and project‑management abilities.

Required skills

• Pardot or similar CRM/marketing‑automation platform.
• Experience with CRM systems and email‑marketing tools.