Digital Marketing Specialist

About the role

A creative, data-driven Digital Marketing Specialist is sought to own the company's digital storytelling and community acquisition channels. The role leads the social media presence, designs campaigns to drive customer and member sign-ups, educates audiences on motoring-related products such as fuel card discounts and partner insurance, and builds a vibrant brand community.

Key responsibilities

• Plan, develop and execute the monthly social media content calendar across platforms such as Instagram, LinkedIn, TikTok and Facebook
• Turn complex products like insurance concepts or fuel discounts into short-form videos, Reels, carousels, infographics and lifestyle stories
• Manage day-to-day community engagement: respond to inquiries, spark conversations and build an active audience
• Ideate and run end-to-end acquisition campaigns to grow the member/subscriber base, working with internal teams on referral programs, guides, quizzes and webinars
• Monitor Cost Per Lead, conversion rate and member sign-ups, and optimise landing pages and ad copy
• Partner with product teams to highlight the USPs of motoring offerings
• Manage the digital marketing budget and track customer acquisition sign-up rates
• Report weekly or monthly metrics (engagement rate, reach, CTR, follower growth, acquisition costs) and use analytics to refine content themes and channel mix

Required profile

• Diploma or Bachelor's degree in Marketing, Digital Marketing, Mass Communications or Media Studies
• 1-2 years of hands-on relevant experience; experience in financial services, fintech or InsurTech is an advantage
• Proactive, collaborative team player who thrives on experimentation and data-backed iteration
• Proven AI-first practitioner

Required skills

• Content creation tools such as Canva, CapCut or Adobe Creative Suite (Photoshop/Premiere Pro)
• Strong working knowledge of Instagram, TikTok, LinkedIn, Meta Business Suite and Google Analytics

What we offer

• A multi-cultural team
• Casual and flexible working environment
• Learning, continuous improvement and personal growth promoted by the company
• Corporate medical, hospitalisation and dental coverage