Director, Digital Marketing (Paid Search)

About the role

Paid search is Traveloka's largest paid channel and its most measurable one. This role owns the operating plan, the budget, the team and the outcome, measured as incremental growth for the business. It also leads a change in how the function works: moving from country-based to capability-based account structure, from attribution to incremental measurement, and from manual to automated bidding and optimisation.

Key responsibilities

• Own the paid search operating plan and a major share of the paid-media budget across markets, accountable for incremental growth and profit.
• Lead team leads and senior specialists: set priorities, targets and trade-offs, and define how decisions are made.
• Re-architect the function from country-based to capability-based, including the people side.
• Set standards for measurement and budget governance, including incrementality testing and clear allocation rules.
• Build in-house bidding, optimisation and automation capability, and lead the team's hands-on use of AI to remove manual work.
• Negotiate early access, test scope and commercial terms for key platform relationships.
• Hire, develop and, where needed, exit staff, leaving a leadership pipeline behind.
• Position paid search for structural change driven by AI, privacy and changes in how travellers discover and book.

Required profile

• 10+ years in performance marketing, growth or an analytically intensive role, including leading a team through managers.
• Experience owning a large paid-media budget against business outcomes and explaining what changed when the numbers said so.
• Ability to interrogate transaction-level data yourself and challenge your own team's numbers.
• Experience leading a structural change to a team or function as its owner.
• Designed or commissioned incrementality measurement (holdouts, geo tests, MMM) and made budget calls on the result.
• Quantitative degree (engineering, maths, statistics, economics, CS) or equivalent; strong communication with leadership.
• Strong plus: paid search leadership at scale, travel/e-commerce or marketplace background, multi-market APAC experience, in-house bidding or automation capability built, or consulting/analytics background.