Director, Platforms and Discoverability - APACx

About the role

Hilton is looking for a Director, Platforms and Discoverability for Asia Pacific excluding Greater China and Mongolia (APACx). You will lead Hilton's strategy to grow Digital Direct performance through locally relevant platform experiences, localisation and discoverability across Hilton's owned channel ecosystem, and will shape how APAC customers experience Hilton's digital platforms.

Key responsibilities

• Define and lead the integrated Platforms and Discoverability strategy and roadmap for APACx, covering Hilton.com, the Hilton Honors App, content, language and localisation.
• Lead the evolution of in-language and regional platform experiences, using customer insights, market trends and performance data to run experiments and regional pilots.
• Champion APAC priorities with global Digital, Product, Content, SEO, Discoverability and Technology teams, and with APAC Marketing, Loyalty, hotel-facing teams and agency partners.
• Own the performance of the APAC owned digital ecosystem, the discoverability strategy across search, answer engines and AI-powered platforms, and the regional platform experience roadmap.
• Build business cases, secure investment and lead a high-performing team and agency ecosystem.

Required profile

• 10+ years of professional experience, including at least 7 years leading discoverability, SEO, digital content or digital platform programmes across APAC.
• 5+ years leading high-performing teams, specialist agencies and cross-functional stakeholders in a complex matrix organisation; global and cross-cultural experience.
• Flexibility to travel up to 15%.

Required skills

• Extensive experience leading SEO, Answer Engine Optimisation (AEO) and AI-powered discoverability strategies.
• Technical understanding of search and AI-led discovery, including content authority, structured content, technical SEO and search behaviours.
• Experience with multilingual content, CMS, SEO and AI-visibility technologies, analytics and experimentation tools.
• Strong commercial acumen, stakeholder management, communication and analytical skills.