Director, PR (Financial Services & Technology)

About the role

FINN Partners is looking for a Director to lead its financial services and technology communications work in Singapore. This is a senior client leadership role covering banking, asset and wealth management, insurance, fintech, payments and capital markets, plus cybersecurity and enterprise technology. It is integrated work centred on earned media, with content, creative, digital, social and insights channels all contributing to campaigns.

Key responsibilities

• Set the strategy across a portfolio of accounts and lead the counsel, making sure the work lands
• Integrate earned media with content, creative, digital, social and insights, and give each channel a clear role
• Grow the practice by spotting opportunities in existing accounts, leading and supporting pitches, and building relationships that bring in new work
• Manage budgets, scopes, forecasting and profitability across accounts
• Manage and coach a group of consultants and executives, plan who works on what and help them develop sector knowledge

Required profile

• Around 10 years in PR or integrated communications, ideally a good portion in an agency
• Genuine fluency in financial services, enterprise technology and/or cybersecurity, ideally more than one
• Track record in media relations, senior client counsel and issues management
• Experience developing integrated strategies across earned, content, digital, creative and social
• Understanding of financial services regulation and experience with legal, compliance and risk teams
• Strong strategic planning, proposal and pitch development skills
• Team leadership, mentoring, resource planning and commercial management experience

Required skills

• Strong writing that makes technical material clear without oversimplifying it
• Calmness and steadiness in issues and crisis situations
• Commercial awareness of budgets, scopes, forecasting and profitability
• Good manager who develops people
• Well-connected across mainstream, business and trade media in Singapore and the region
• Organised under pressure, juggling several accounts and deadlines

What we offer

• 20 days of annual leave and 4 days of mental health leave per year
• Flexible working arrangements in terms of hours, locations and outfits
• A competitive salary and benefits package
• A well-stocked pantry