Director / Senior Manager - Market Shaping & Value, Interventional

About the role

Becton, Dickinson and Company (BD), a global medical technology company, is hiring a Director / Senior Manager for Market Shaping & Value within its Interventional business in Greater Asia. The role owns the market access and market shaping strategy, shapes value propositions and drives adoption of BD's interventional products across the region.

Key responsibilities

• Own the Greater Asia market access and market shaping strategy for BD Interventional, aligning regional priorities and investment choices with global strategy, country needs and enterprise objectives
• Identify and prioritise barriers to coverage, reimbursement, funding, policy and commercial adoption, turning external insights into risk mitigation plans and growth opportunities
• Shape market access pathways through coding, coverage, reimbursement, funding and payment-policy mechanisms, including payer engagement and the technical components of HTA and reimbursement discussions
• Partner with Medical Affairs, HEOR and business stakeholders on clinical, economic and real-world evidence priorities, and integrate market access into launch planning and commercialisation
• Serve as a senior strategic advisor to country market access teams on pricing, funding streams, evidence needs and engagement approaches
• Establish and scale market access capabilities, tools and standards across CASAJ, leading workshops and training
• Partner with Marketing, Medical Affairs and Commercial teams to strengthen value propositions and accelerate value realisation
• Implement a lifecycle market shaping and value model across selected initiatives, setting governance, priorities, milestones and success measures
• Lead cross-functional governance for complex initiatives and translate external policy developments into actionable activities
• Build capabilities across Greater Asia through lifecycle planning, access-readiness assessments, dashboards, coaching and capability-building programmes
• Develop talent through coaching, feedback, stretch assignments and succession planning