E-commerce & Digital Marketing Specialist

About the role

Miraco Nutripharm is seeking an E-commerce & Digital Marketing Specialist to drive full‑funnel content strategy, produce high‑impact creative assets, and grow its online storefronts across multiple platforms. The role blends strategic planning with hands‑on production to boost brand visibility and sales in the wellness and supplement market.

Key responsibilities

• Develop and execute creative and performance strategies for B2C and B2B audiences, tailoring content for Meta carousel ads, TikTok Reels, Shopee/Lazada banners, and Klaviyo email/WhatsApp campaigns.
• Design and run A/B tests on hooks, CTAs, and visual styles to improve CTR and ROAS, using data insights to refine hypotheses.
• Translate audience segmentation data into resonant creative themes for each funnel stage (awareness, consideration, conversion).
• Monitor competitive trends in the wellness/supplement industry to keep brand messaging ahead of the curve.
• Lead end‑to‑end production of performance creatives for organic and paid media, including rapid video and static asset creation using CapCut, Adobe Premiere, and generative AI tools.
• Write high‑converting ad copy, landing page headlines, and social captions while ensuring regulatory compliance.
• Manage e‑commerce storefronts on Shopify, Shopee, Lazada, and TikTok, integrating winning creative messages into product pages and banners.
• Own Miraco’s official social accounts on Meta and TikTok, maintaining optimized profiles, scheduling a balanced content calendar, and leveraging community feedback for new content hooks.
• Curate user‑generated content and monitor growth analytics to assess account health and campaign performance.

Required profile

Required skills

• Meta (Facebook/Instagram) advertising
• TikTok advertising
• Google/YouTube advertising
• CapCut video editing
• Adobe Premiere video editing
• Generative AI tools and prompt engineering
• Shopify e‑commerce platform
• Shopee and Lazada marketplace platforms
• Klaviyo email marketing
• WhatsApp marketing
• A/B testing and data analysis
• Copywriting for ads and landing pages
• Asset management and tagging