Executive, Social Media

About the role

The Executive, Social Media supports the day-to-day execution of social media, digital content and online engagement initiatives for The Ascott Limited's Singapore Cluster. The role covers content planning, publishing, community management and performance tracking across social platforms, and strengthens brand visibility and online engagement while supporting commercial and guest-experience objectives. The position reports directly to the Manager, Brand & Marketing.

Key responsibilities

• Plan and publish content across cluster social media platforms, including copywriting, scheduling and basic asset coordination, and execute the content calendar in line with brand campaigns, property activations and seasonal initiatives.
• Support localisation of global and regional social media campaigns for the Singapore market.
• Manage day-to-day community engagement, monitoring comments, direct messages and online feedback, and coordinate with property teams on accurate responses and service follow-ups.
• Assist in creating visual and video content such as short-form videos, reels, photography selections, captions and asset organisation.
• Support social coverage of property events, launches, media visits and partnership activations, working with creative agencies, designers and vendors to meet brand guidelines.
• Track analytics, engagement metrics and campaign performance for weekly and monthly reporting, and monitor social listening insights to flag reputational or service concerns.
• Maintain digital asset libraries, social templates and archived content, proofread posts and assist with influencer coordination and paid social campaign support.
• Prepare performance summaries and reports, and provide general administrative support for digital and content projects.

What we offer

• Flexible benefits with comprehensive medical coverage for self and family.
• Training and development opportunities.
• Subsidised rates at Ascott serviced residences.
• Strong advocacy of staff volunteerism and wellness programmes.