Foodservice Sales Executive / Senior Sales Executive

About the role

A dynamic, results-driven Foodservice Sales Executive / Senior Sales Executive is sought to drive sales growth, manage existing accounts and develop new business in the foodservice channel. The role works closely with operations, logistics and customer service teams.

Key responsibilities

• Manage and grow existing foodservice accounts (HORECA and institutional customers)
• Identify and develop new business opportunities to meet sales targets
• Build and maintain strong relationships with key customers and decision-makers
• Carry out regular sales visits, presentations and product demonstrations
• Prepare quotations, follow up enquiries and close sales deals
• Work with internal teams to ensure smooth order fulfilment
• Monitor market trends, competitor activity and customer needs
• Support marketing and promotional activities
• Ensure timely payment collection and healthy account receivables

Required profile

• Minimum 3 years of sales experience in the foodservice, FMCG or F&B industry
• Proven track record of achieving sales targets
• Valid Class 3 driving licence and own vehicle (if applicable)
• Good understanding of the foodservice market in Singapore is an advantage

Required skills

• Strong communication, negotiation and interpersonal skills
• Self-motivated, independent and results-oriented
• Ability to build and maintain strong customer relationships