Generative Engine Optimization (GEO) Team Lead

About the role

The SEO/GEO Lead manages and develops a team of SEO specialists, implements comprehensive SEO and Generative Engine Optimization (GEO) strategies and ensures client satisfaction. The role combines team leadership, technical expertise in traditional and AI-powered search, and client management.

Key responsibilities

• Lead, motivate and train a team of SEO specialists; conduct performance reviews and set objectives with the Digital Marketing Manager; oversee onboarding and training of new members; help team members achieve individual and team KPIs.
• Develop and implement on-page and off-page SEO strategies for clients, stay current with SEO trends and algorithm updates, and run website audits with action steps.
• Own backlinking processes and ensure guest post hygiene.
• Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude, Grok), develop citation-worthy content strategies, monitor brand presence in AI answers and set GEO performance metrics.
• Take part in client pitches and presentations, and collaborate with sales and account servicing to tailor SEO and GEO strategies to client goals.
• Develop and maintain monthly performance reports, keep the Digital Marketing Manager apprised weekly of campaign status, and ensure quality assurance and timely delivery.
• Improve SEO/GEO workflows, identify automation opportunities and integrate tools.

Required profile

• At least 5 years of SEO experience, with at least 2 years in a team-lead or managerial role.
• Experience managing multiple client accounts and working with sales, client servicing and creative teams.
• Strong communication, reporting and stakeholder management skills.

Required skills

• On-page, off-page and technical SEO, including audits and backlink strategies.
• Knowledge of GEO and AI-powered search platforms (Google AI Overviews, ChatGPT, Perplexity, Claude).
• Proficiency in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs or SEMrush.

What we offer

• Annual salary review and performance bonus.
• Career development and learning opportunities.
• Various leave options and healthcare benefits.
• Reimbursement for transportation and meal expenses, birthday voucher, and flexible remote work arrangements.