Global Head of Marketing

About the role

Enclustra, a Zurich-headquartered company developing FPGA-based electronic modules, FPGA-optimized IP solutions and engineering services, is strengthening its team in Singapore with a new Global Head of Marketing. The role covers global marketing strategy, product positioning, demand generation, digital marketing, brand and communications, and leads the marketing organisation.

Key responsibilities

• Develop and execute a global marketing strategy aligned with business objectives and product portfolio, with consistent positioning across international markets.
• Define product positioning, value propositions and messaging for FPGA and SoC modules, System-on-Modules and FPGA design services.
• Lead go-to-market planning for new products with Product Management, Engineering and Sales.
• Oversee technical and application content such as presentations, application notes, white papers, case studies and demonstrations.
• Build integrated programmes to generate qualified leads and support customer acquisition and conversion.
• Drive digital marketing, including website, SEO, online campaigns, social media, marketing automation and digital content.
• Monitor market trends, emerging technologies and competitors, and equip sales teams and distributors with messaging, presentations and training.
• Strengthen the international brand through PR, technical publications, industry partnerships and external communications.
• Plan and oversee participation in international trade fairs, conferences and partner events.
• Manage budgets and external partners, set KPIs and measure marketing effectiveness, lead quality, pipeline contribution and ROI.

Required profile

• Degree in Marketing, Business Administration, Engineering or a related field; a mix of technical education and marketing experience is an advantage.
• Several years of B2B technology marketing experience, including leading a marketing function or team and global strategies.
• Background in semiconductor, FPGA, embedded computing, electronics or industrial technology; experience with FPGA, SoC or embedded systems is a strong advantage.
• Experience in a global B2B environment, with regional coordination across Asia, Europe and North America preferred.
• Excellent written and spoken English.

Required skills

• Technical marketing and product marketing, including positioning, segmentation and go-to-market planning.
• Digital marketing, content strategy, lead generation, marketing automation and CRM-based marketing.
• Strong leadership, stakeholder management and analytical thinking.

The company describes an open, inclusive culture, flexible working structure and a focus on employee well-being.