Growth Marketing Specialist (Google Ads)

About the role

Google is looking for a Growth Marketing Specialist focused on Google Ads. Google is its largest acquisition channel across many markets and accounts, and you will join the Google team taking ownership of a set of markets end to end. Success is measured on funded clients, i.e. first deposits and the net deposits that follow.

Key responsibilities

• Plan, build, launch and manage Search, Performance Max and App campaigns across assigned markets, covering account structure, bidding, budgets, audiences, assets and extensions.
• Own at least two regions end to end within six months, against cost-per-first-deposit and 30-day return targets.
• Manage bid strategies (target CPA, target ROAS, maximise conversions with CPC limits), conversion goals and value rules with Google Lead, and pace budgets daily while optimising weekly and reallocating within markets.
• Research and expand keywords by market and language, set match-type strategy and keep brand and non-brand campaigns separate.
• Mine search terms weekly, maintain shared negative keyword lists and monitor competitors through Auction Insights.
• Write and test responsive search ad copy and assets, run a structured testing roadmap with hypotheses and readouts, and route all ad copy through compliance review.
• Check tracking health (GA4, Google Tag Manager, offline conversion imports, AppsFlyer), flag gaps between platform and backend numbers, and read performance through the full funnel from registration to live account, KYC, first deposit and 30-day net deposit.
• Work with the CRO team on landing page tests, share funnel insights with User Lifecycle, resolve disapprovals and policy flags within 48 hours, support advertiser and financial services verification with Compliance, and produce weekly and monthly reports.
• Keep up with platform changes (AI Max, Performance Max controls, Consent Mode) and test new features against a written hypothesis.

Required profile

• Minimum 6 years of hands-on Google Ads experience, agency or in-house, managing Search and Performance Max with direct ownership of meaningful monthly budgets.
• A proven record against cost-per-acquisition, cost-per-lead or ROAS targets, with examples you can walk through.
• Strong command of bid strategies, match types, search-query management and account structure.
• Google Ads Search certification, or earned within the first month.
• Good to have: experience running campaigns in LATAM and/or MENA markets, regulated financial services experience (forex, CFDs, trading, crypto, fintech) including Google's financial services verification, and Google App campaigns and MMP experience (AppsFlyer).

Required skills

• Working knowledge of GA4, Google Tag Manager, conversion tracking, offline conversion imports and UTM standards.
• Advanced Excel or Google Sheets (pivots, lookups), comfortable with Looker Studio or a similar BI tool.
• Fluency in funnel metrics such as CTR, conversion rate, CPL, CPA, ROAS and LTV.