Growth Marketing Specialist, Paid Media

About the role

Sea is looking for a hands-on growth marketer to plan, launch and improve paid campaigns for its AI product Migoo.ai, a proprietary multi-agent generative AI companion. You will own the day-to-day paid acquisition work, from turning growth goals into campaign plans to getting ads live, reading the results and deciding what to test next. You will work closely with creative, product and analytics teams, and also support affiliate advertising and operations as a secondary part of the role.

Key responsibilities

• Plan and run paid campaigns across Meta, TikTok, Google and other channels, coordinating setup, audiences, budgets, placements, copy, creative, links and tracking so ads go live quickly
• Track performance against acquisition and efficiency goals, and look beyond platform metrics to understand downstream user quality and value
• Run structured A/B tests on creative, audiences, offers, landing pages and campaign settings, documenting results and using them to guide the next round
• Use AI tools to speed up research, ideation, copy variations, creative analysis, reporting and workflow automation, and develop repeatable ways of working
• Keep campaign operations reliable by maintaining accurate naming, budgets, links, tracking and performance records, and flagging delivery or measurement issues early
• Partner with product, creative, analytics and other growth teammates to connect campaign performance with product insights and business priorities
• Help identify and test affiliate or creator opportunities, coordinate materials and tracking, monitor results and support partner communications

Required profile

• Bachelor's degree in Business, Marketing, Analytics or another quantitative discipline; a master's degree is advantageous but not required
• At least 2 years of experience in growth, performance or paid media marketing, with direct involvement in setting up and managing campaigns
• Strong execution habits, able to manage details, respond quickly to changing priorities and keep multiple campaigns moving
• Good creative judgment and an interest in why certain messages, hooks and formats work
• Clear communication and reliable follow-through with internal teams and external partners

Required skills

• Familiarity with Meta Ads, TikTok Ads or Google Ads across campaign types
• Comfortable working with numbers and making data-driven decisions from campaign data
• Hands-on use of AI tools in marketing or a clear interest in building AI-assisted workflows