Growth MarTech Senior Specialist

About the role

This role owns the end-to-end web and mobile tracking architecture, ad platform signal routing, and advanced measurement for a growth team. It works closely with engineering, data science and product to turn marketing needs into precise technical requirements and to audit and enrich tracking so campaigns perform better.

Key responsibilities

• Own web tracking across GA4 and GTM, define Data Layer requirements, and route conversion events to ad platforms
• Implement and maintain mobile app tracking (AppsFlyer, Firebase) and standardise event taxonomies
• Optimise how ad platforms consume data, unblock tracking bottlenecks and enrich signals such as backend LTV scores
• Lead audits of tracking and reporting foundations, set up automated QA monitoring and manage privacy and consent routing
• Support Last-Touch, Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), and work with Data Science on clean signal data
• Analyse CAC, LTV and cohorts, and support incrementality tests (holdouts, conversion lift)
• Work with Data Engineering on data pipelines, write complex SQL, and build automated dashboards in Tableau and Databricks with AI agents
• Translate marketing use cases into technical tickets, document tracking architecture and event taxonomies, and manage several high-priority projects

Required profile

• Bachelor's degree or higher in a quantitative field; 4+ years of MarTech tracking, growth analytics and digital marketing data analysis
• Experience in crypto, fintech or technology is a strong plus
• Deep knowledge of how ad platforms consume data and hands-on experience solving platform-specific tracking issues
• Strong communication skills and experience writing technical documentation

Required skills

• Google Analytics 4, Google Tag Manager and Data Layer
• Meta CAPI, AEM, Google conversion signals, event postbacks to DSPs and ad networks
• AppsFlyer and Firebase SDK and S2S integrations
• MMM, MTA and incrementality testing
• SQL, Databricks and Tableau
• CDP/CRM tools such as Segment and Braze, and privacy mechanisms like Google Consent Mode and SKAdNetwork