Head, Marketing and Growth

About the role

ISCA Academy is looking for a Head of Marketing and Growth to lead its marketing and growth strategy, with accountability for increasing enrolments and supporting revenue growth. The role identifies market and customer opportunities, develops go-to-market strategies, generates demand and converts opportunities into enrolments, corporate leads and revenue.

Key responsibilities

• Develop and lead the annual marketing and demand-generation strategy, prioritising investments across business units, programmes and customer segments, and set campaign objectives, KPIs and budget allocations with business unit leads.
• Drive B2C enrolment and B2B lead generation, build the corporate prospect pipeline and analyse customer, sales and campaign data to improve conversion and ROI.
• Work with the COO to implement strategies that achieve revenue targets.
• Define target audiences, programme positioning and go-to-market strategies for priority programmes; oversee major launches and campaigns, managing the funnel from awareness to enrolment and revenue.
• Build customer segmentation based on learner personas, develop strategic partnerships and channels, and shape the brand narrative and thought leadership.
• Lead the team's work across CRM, lifecycle and digital marketing (content, social media, email, SEO/SEM, campaigns, audience engagement), oversee the website and guide marketing operations, automation and analytics.
• Lead, develop and manage the marketing, design and social media team, allocating workloads and building cross-training capabilities.

Required profile

• Degree in Marketing, Business, Communications or a related discipline.
• At least 8 years of relevant experience in business development, commercial growth, sales or marketing, with a proven track record of customer acquisition and revenue growth.
• Experience developing marketing strategies, integrated campaigns and demand-generation initiatives, and managing the full funnel from brand awareness to conversion.
• Experience in the education, professional services or membership sector is an advantage.

Required skills

• CRM, lifecycle marketing, digital platforms, marketing automation and performance analytics.
• Budget management, KPI setting and evaluation of marketing return on investment.
• Stakeholder management, communication and leadership.