Head of APJ Marketing, Strategic Customer and Partner Marketing

About the role

As the SCPM Geo Leader for APJ, you act as the Single Threaded Leader for AWS marketing in your geography, aligning digital, events, partner and ABM investments to maximise impact. You work backwards from brand to demand, own Account Based Marketing and represent the region's growth targets and revenue outcomes to sales leadership and global marketing.

Key responsibilities

• Align marketing investments across IDC, Events, Partner Marketing, ABM CoE, Industries, Developer, Product and Brand with the growth needs of each customer segment in the region.
• Lead and scale the Account Based Marketing programme, including account selection, coverage strategy and resource deployment, adapting global ABM playbooks to local markets and building regional ABM capability through hiring, coaching and upskilling.
• Act as a unified growth partner to regional sales leadership through business reviews, annual planning and governance forums, and own the investment framework that categorises country-level spend with a standardised, data-driven model.
• Serve as the region's marketing intelligence expert, turning local customer insights, market dynamics and cultural moments into briefs for product marketing, industry marketing, PR, public policy and analyst relations.
• Build and lead an inclusive marketing community across functions, coaching and developing marketers regardless of reporting line and championing talent progression.

Required profile

• 12+ years of professional, non-internship marketing experience.
• Experience managing teams and driving direction and alignment with cross-functional teams.
• Experience working in a matrixed environment and influencing strategy across the organisation.
• Track record of developing and implementing strategic marketing plans that drive business impact.
• Preferred: experience leading across multiple locales, defining marketing strategy and execution, and leading without direct authority.