Head of Content & Social

About the role

PancakeSwap, one of the largest decentralized exchanges in crypto, is hiring a Head of Content & Social to own how the brand speaks every day across all channels. The role reports directly to the CEO and works with a small team covering community, KOLs, product marketing and growth, and can grow into leading marketing.

Key responsibilities

• Define the brand voice and narrative, turning products and strategy into memorable stories.
• Manage official channels, including X (English and Chinese), Binance Square and YouTube, including what is published, when and in what tone.
• Write key content yourself, brief and edit freelancers, and use AI tools and agents for drafting, scheduling and reporting.
• Plan the weekly content calendar with the product, community, KOL and growth teams, ensuring next week's posts are ready by Friday.
• Develop messaging for product launches and major announcements with Product Marketing.
• Track engagement, share of voice and conversion on linked posts, report performance weekly and focus on what works.

Required profile

• At least 4 years of experience writing for crypto, fintech or tech audiences, with a strong portfolio.
• Crypto Twitter native who understands what resonates with audiences and can join conversations without sounding corporate.
• Able to explain AMMs, liquidity provision, fees and tokenized assets clearly and accurately.
• Data-driven approach, making decisions on engagement, share of voice and conversion data.
• Native-level English proficiency.

Nice to have

• Fluent Chinese and experience localizing content for Chinese-speaking audiences.
• Experience growing an official account for a protocol, exchange or wallet.
• Hands-on experience with AI tools for drafting, research and reporting.
• Experience writing video scripts for YouTube or short-form video.

Hiring process: submit a portfolio of 3-5 pieces of content with links to managed accounts, complete a 3-hour writing test within 72 hours, then interview with the CEO.