Head of Digital Performance

About the role

EHPlabs, a Singapore-based fitness supplement company, is looking for a Head of Digital Performance to own the demand driving its digital revenue across all markets. The role covers paid media, lead generation, email, SMS, push and athlete program ROI, and works closely with the Founder & CEO and Marketing Director in Singapore. It is a performance marketer's role, bringing paid media in-house.

Key responsibilities

• Turn the Founder and Marketing Director's vision into a performance plan with a clear dollar line, and own the commercial calendar
• Own strategy and budget across Meta, Google, TikTok and YouTube, lowering cost per lead and CAC measured on MER and incrementality
• Bring paid media in-house and build an in-house performance team, reducing reliance on agencies
• Own offers, landing pages, database growth and audience build, with a demand plan for every campaign
• Lead CRM strategy for email, SMS and push, growing revenue per recipient, repeat rate and lifetime value
• Lead the Athlete and Creator Managers, set commercial deliverables and track the return on every athlete and the program
• Use AI to produce and test ad creative at volume, and report weekly to the Founder and executive team

Required profile

• 8+ years growing D2C brands through paid and owned channels, with 3+ years leading a team
• Deep, hands-on Google and Meta experience, having run accounts at scale
• Experience bringing paid media in-house or building an in-house performance team
• Strong CRM background with Klaviyo or similar across email, SMS and push
• Experience managing athletes, ambassadors or creators and proving the return on that spend
• Uses AI daily for creative, analysis and reporting
• Right to live and work in Singapore

What we offer

• Competitive package with incentive bonus
• Hybrid work
• Generous paid parental leave
• Discounted supplements, energy drinks and protein bars