Head of Marketing and Admission

About the role

Furen International School is looking for an experienced, commercially driven Head of Marketing and Admission to lead its marketing and student recruitment initiatives. The role drives the commercial success of the Marketing Department, develops new business opportunities, builds relationships with existing and prospective stakeholders, and oversees the performance and development of the marketing team, working closely with school management.

Key responsibilities

• Lead and manage the Marketing Department, with commercial success as the primary responsibility and academic success as secondary.
• Develop and implement strategies for student recruitment, revenue generation, business development and school growth.
• Identify new business opportunities and maintain relationships with education agents, partners and other stakeholders.
• Oversee education agent and admissions processes, ensuring coordination, accurate documentation and timely follow-up.
• Streamline departmental workflows and operating procedures to improve efficiency, consistency and accountability.
• Lead, supervise and develop Marketing staff, monitoring performance and supporting their development.
• Develop and oversee the marketing and promotional strategy across channels, including digital marketing, social media, content, communications and promotional materials.
• Monitor marketing and content performance using data and stakeholder feedback.
• Oversee sales processes and systems, including CRM rules, and monitor sales activities and disputes.
• Review departmental performance, prepare reports for school management and coordinate marketing, recruitment, admissions and sales with other departments.
• Ensure compliance with school policies, EduTrust requirements and other guidelines.

Required profile

• Degree in Marketing, Business, Communications, Education or a related discipline.
• Experience in student recruitment, education marketing, sales, business development or a related field preferred.
• Prior supervisory or managerial experience leading a team in a fast-paced environment preferred.
• Strong commercial awareness and experience managing relationships with education agents and external partners.
• Excellent written and verbal communication, interpersonal and stakeholder management skills.
• Strong organisational, problem-solving and analytical skills.

Required skills

• Proficiency in Microsoft Office applications.
• Relevant marketing, sales or CRM systems.