Head of Marketing - Cross-Border Payments

About the role

We are looking for a Head of Marketing to own the marketing strategy for a cross-border payments business. You will build the brand, generate demand and support growth across B2B segments (SMEs, enterprises, payment partners) and B2C segments (remittance users) in several markets. You will lead a team, own the budget and work closely with Sales, Product, BD and Compliance to turn marketing into revenue.

Key responsibilities

• Define and run the marketing strategy for cross-border payments, aligned with business targets for transaction volume, revenue and customer acquisition, and build brand positioning against banks, remittance companies and fintechs
• Develop go-to-market plans for new corridors, products and market launches
• Own the full funnel from awareness to activation to retention, running integrated campaigns across performance marketing, SEO/SEM, content, social, email/CRM, events and partnerships
• Build B2B demand generation and account-based marketing programs that feed a qualified pipeline to Sales and BD, and grow the user base in key remittance corridors
• Work with Product on positioning, pricing communication and launch plans for new products (collections, payouts, FX, stablecoin settlement), and produce sales enablement material such as pitch decks, case studies and battlecards
• Set KPIs and dashboards (CAC, LTV, conversion, pipeline contribution, ROI) and manage and allocate the marketing budget
• Lead and develop the marketing team, manage agencies and vendors, and ensure communications meet regulatory requirements with Compliance and Legal
• Represent the company at industry events, in the media and with partners

Required profile

• 8+ years of marketing experience, including 4+ years in a leadership role, ideally in cross-border payments, remittance, fintech or financial services
• Proven track record of growing B2B and B2C businesses with clear results in pipeline, acquisition and revenue
• Strong understanding of the cross-border payments landscape: FX, remittance corridors, payment rails, regulation, and ideally digital assets and stablecoins
• Experience marketing across several APAC markets; familiarity with Southeast Asia is a strong plus
• Fluent in English; Mandarin and Filipino are a plus

Required skills

• Performance marketing
• CRM and marketing automation (e.g. HubSpot, Braze, Salesforce)
• Analytics tools