Head of Marketing, Growth Business

About the role

The Head of Marketing, Growth Business sets and owns the marketing strategy for the Growth Business, aligned to its growth roadmap and revenue targets. The role covers brand, performance and demand generation, owns the marketing budget and leads the marketing function within the Growth Business leadership team.

Key responsibilities

• Translate business goals into integrated marketing plans covering brand, performance, demand generation, campaigns and creative.
• Own the GB marketing budget and hold the function to clear return on investment.
• Steward the Changemakers and wider Growth Business brand portfolio, set brand direction for new concepts and programmes, and ensure brand standards are met.
• Own demand generation across business lines, driving awareness, enquiry and enrolment through performance marketing and integrated campaigns, and work with enrolment teams and BCM on retention and lifecycle.
• Lead go-to-market and campaign strategy, and support the marketing of new concepts, programmes, market entries, partnerships and M&A opportunities.
• Lead, develop and grow the marketing team (brand, creative, partnerships, performance marketing), set priorities and targets, coordinate the marketing calendar and resourcing, and build a collaborative culture.
• Partner with BCM (CRM marketing, CLV KPI, PR, social media, website), enrolment leads and business line owners, and work with IT and Finance.
• Manage external agencies, platforms and partners, and own marketing analytics, dashboards and reporting, using data to optimise performance.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• Minimum 8 years' marketing experience leading teams and owning brand, demand generation and campaigns, ideally in a multi-brand or portfolio environment.
• Proven breadth across brand, demand generation and digital and performance marketing, with a working understanding of CRM and lifecycle marketing.
• Demonstrated people leadership and experience owning a marketing budget with measurable ROI.
• Experience in education, services or family-oriented sectors, and exposure to regional Southeast Asian markets, is advantageous.

Required skills

• Strong strategic thinking with a willingness to be hands-on in a lean team.
• Excellent stakeholder management and communication skills.
• Bonus: regional Southeast Asian marketing experience, depth in brand, campaign or growth marketing, matrixed marketing models, and high-growth start-up experience.