Head of Marketing

About the role

Vertical Institute, Singapore's AI and technology training provider, is looking for a Head of Marketing to own the full marketing function: brand, performance, demand generation and the commercial outcomes behind them. The role reports directly to the CEO, manages an in-house team and comes with a real budget. It suits someone who has grown a company in Singapore's education or EdTech space.

Key responsibilities

• Own the full-funnel acquisition strategy across B2C (individual enrolments) and B2B (corporate pipeline), from awareness to conversion.
• Lead performance marketing across Google, Meta, LinkedIn, TikTok and YouTube, accountable for CPL, CAC, ROAS and conversion rates.
• Drive organic growth through SEO, content and community.
• Oversee CRM, email marketing and marketing automation to improve activation, retention and lifetime value.
• Experiment across webinars, partnerships, PR and emerging formats, scaling what works.
• Shape and protect the brand, lead go-to-market for new courses and oversee content strategy covering thought leadership, learner stories and employer trust signals.
• Manage agency and vendor relationships to the same performance standards as the internal team.
• Link marketing to enrolment targets and corporate pipeline, with clear attribution; build dashboards, attribution models and reporting.
• Build, develop and hire a lean marketing team, and work closely with Sales, Student Services and the CEO.

Required profile

• 7 to 12 years of experience in growth, performance or digital marketing, with meaningful time in a Head of Marketing, Growth Director or equivalent senior role.
• Demonstrable experience leading teams; experience leading in fast-moving, resource-constrained environments.
• Direct, demonstrable experience in Singapore's education or EdTech sector (essential).
• Commercial mindset focused on pipeline and revenue, and proven management and leadership experience.

Required skills

• Paid media, SEO, CRM and marketing automation
• Building attribution models and strong analytical fluency