Head of Media and Digital, Abbott Nutrition APAC

About the role

Abbott Nutrition International, a division of Abbott Laboratories, is recruiting a Head of Media and Digital to lead the regional media and digital agenda across 13 APAC markets (Vietnam, Philippines, Malaysia, India, Indonesia, Singapore, Taiwan, Australia, New Zealand, Cambodia, Thailand, Myanmar, Japan). The role drives profitable growth through brand building and direct-to-consumer strategies, including eCommerce and social commerce, and owns the regional vision, partner ecosystem, data and measurement frameworks, and capability uplift to accelerate new user acquisition and lifetime value.

Key responsibilities

• Define the APAC media and digital vision and operating blueprint for brand building and profitable growth.
• Build and govern the regional agency and platform ecosystem, run agency reviews and appointments, and negotiate Joint Business Plans with major platforms such as Google, Meta, TikTok, Amazon, Lazada and Shopee.
• Architect measurement, data and analytics frameworks, including KPIs, attribution strategy (MMM/MTA), dashboard standardization and data governance.
• Establish brand safety and governance standards, and institutionalize standardized ways of working across affiliates and partners.
• Lead capability uplift through training curricula and build a regional talent pipeline; set the content and creative effectiveness strategy, including AI-enabled creative testing.
• Own the annual investment strategy and budget allocation, and run Monthly Business Reviews tracking funnel KPIs and reallocating spend by ROI.
• Produce a monthly competitor and category intelligence brief, diagnose market gaps and co-create corrective action plans.
• Manage an innovation pipeline of pilots and A/B tests, evaluate agency and vendor performance against scorecards, and strengthen DTC operational readiness.
• Monitor real-time data and social listening dashboards and activate rapid response to misinformation, negative chatter and ad-safety risks.

Required profile

• Postgraduate degree in Business; further specialization or certification in Digital Marketing preferred.
• 10-15+ years in media and digital leadership roles across multi-market environments; consumer/health/nutrition category experience preferred.
• Proven track record in DTC growth, performance marketing at scale and cross-functional leadership.
• Experience negotiating Joint Business Plans and managing complex agency ecosystems.

Required skills

• Fluency with MMM/MTA, CDP/CRM stacks, marketing automation and privacy-by-design principles.
• Strong analytical, stakeholder management and change leadership skills, with executive communication ability.