Head of Regional Commercial Partnerships

About the role

The East Asia Super League (EASL) is seeking a senior leader to head regional commercial partnerships across Greater China, Japan, Korea and the Philippines. Reporting to the GM, you will drive revenue growth by building brand relationships, securing sponsorships and expanding the league’s commercial assets.

Key responsibilities

• Lead, motivate and mentor a regional sales team to generate and mature revenue streams.
• Develop and refine sales processes for global, regional and market‑specific brand partnerships.
• Identify, pitch, negotiate and close commercial deals covering IP rights, broadcast, game sponsorship, grassroots, digital and other assets.
• Collaborate with Marketing, Research, Design, Operations and Finance to create compelling asset packages.
• Monitor market trends, analyse data and maintain a competitive edge.
• Provide post‑deal client service, manage partner rights and execute joint promotions.
• Hire and manage a lean, effective team, including external partners as needed.

Required profile

• 12‑15 years of experience commercialising sports or entertainment properties in Greater China, Japan, Korea or Southeast Asia.
• Proven track record leading regional commercial teams and delivering sales results.
• Extensive network of contacts with leading consumer brands in the target territories.
• Strong communication, negotiation and autonomous working abilities.
• Experience with P&L budgeting, forecasting and financial analysis.

Required skills